Ready to Buy or Sell a Home? Here's How To Choose the Right Agent
Trying to navigate the real estate market without a guide? It’s kind of like heading out on an adventure with no map. Whether you're selling a home that holds years of memories or searching for a space that fits the next chapter, having the right agent makes the journey smoother, less stressful—and a lot more successful.
According to a 2024 report from the U.S.-based National Association of Realtors, agent-represented homes sold for nearly 14.5% more than those sold by owners alone.[1]
But home sellers aren’t the only ones who can benefit. A study by the Consumer Federation of America found that homebuyers can save by working with an agent who is dedicated exclusively to their interests.[2]
Working with a real estate pro? That part’s a no-brainer. But finding someone who really gets you—your needs, your timeline, your goals? That’s the real trick. This guide breaks down five key things to look for when choosing an agent who won’t just get the job done, but will make the whole process smoother and way less stressful.
BUYER’S AGENT vs. LISTING AGENT: WHAT’S THE DIFFERENCE?
A buyer’s agent represents the interests of the homebuyer. Their role includes helping you find properties that meet your criteria, coordinating viewings, negotiating offers, and guiding you through inspections and closing. They are your advocate throughout the purchasing process.
A listing agent, on the other hand, represents the seller. They are responsible for pricing the home competitively, marketing the property, managing showings, and negotiating with buyers on your behalf. Their job is to sell your home with the best possible terms.
Most of the time, if you’re selling your home and buying a new one, you can work with the same agent for both—super convenient, right? It keeps things consistent, since your agent already understands your timeline, budget, and wish list. But if you’re making a bigger move—like to a new city or province—you’ll likely need two agents: one to sell your current place, and one who really knows the local market where you’re headed. Either way, a good handoff and solid communication between both agents makes all the difference. Chances are (since I’m from Ontario and have family across Canada) I may know an agent in the province you’re moving to, so let me know if you need an introduction!
1. Credentials & Reputation
The right agent brings more than just enthusiasm—they bring solid training, real-world experience, and a track record you can trust.
Start by confirming they’re licensed with your provincial real estate council or board. In Canada, agents must complete specific education, pass licensing exams, and follow strict ethical guidelines—especially if they’re members of CREA or a local board.[3]
Then, ask about any extra certifications or designations. Ongoing education shows a real commitment to staying sharp and offering top-tier service.
Want to know how they really work? Ask for references or check out reviews. Hearing from past clients—especially ones you know—can give you great insight into how they communicate, negotiate, and handle challenges.
And don’t forget to peek at their website and socials. Are they sharing helpful tips, market insights, or real estate advice? A strong online presence usually means they’re engaged, informed, and focused on serving their clients well beyond the sale.
2. Local Market Knowledge
One of the most powerful advantages a real estate agent can bring to the table is deep local knowledge. Whether you’re selling your home or searching for the right one to buy, having someone who truly understands the neighbourhoods, pricing trends, school catchments, and even zoning quirks can make all the difference.
A local expert knows how to price a home strategically, market it to the right audience, and spotlight the community features that buyers care about most. And for buyers, they can help uncover homes you might not have considered, flag upcoming developments that could affect future value, and guide you toward areas with strong long-term potential.
Plus, a well-connected local agent often has a trusted network of lenders, inspectors, trades, and other professionals to make the process smoother. When you’re interviewing agents, ask how long they’ve worked in your area and what insights they can offer specific to your neighbourhood—you’ll learn a lot from the answers.
3. Service & Value Proposition
Not all real estate agents offer the same level of service, and it’s worth taking the time to understand what sets one apart from the next. What’s their unique value? What do they bring to the table that actually supports your goals? These are important questions that can help you choose someone whose strengths align with what you really need.
If you're selling, ask for their marketing plan in writing. How will they attract qualified buyers? How do they approach pricing, and how often will they keep in touch with updates along the way?
If you're buying, think about how they approach home searches, how quickly they can book showings, and how they’ll help you stand out in a competitive market. Can they advise on financing options? Do they know the neighbourhoods inside and out? Do they have access to off-market opportunities?
A strong agent will be able to clearly outline their approach, backed by experience, results, and a service mindset. Ask for a breakdown of their services up front so you know exactly what kind of support you’re getting.
4. Terms of Representation
Before you commit to working with a real estate agent, it’s important to be clear on what your working relationship will look like. Who will be your main point of contact? How will they keep in touch with you—and how often? A great agent will set expectations early and communicate consistently, so there are no surprises along the way.
You’ll likely be asked to sign a formal agreement that outlines the services they’ll provide, your responsibilities, and how the partnership will work. Take time to read the details and ask questions before signing.
If you're selling, this contract will often include the listing price, commission structure, and how long the agreement is valid for.[4] If you're buying, you’ll typically sign a buyer representation agreement confirming the agent is working in your best interest throughout the purchase process.[5]
Always look over any agreement closely—especially the sections about termination and commission—so you’re clear on what’s expected. A trustworthy agent will walk you through it and explain how their compensation ties into your goals.
5. Ongoing Support
Exceptional agents don’t disappear after the keys change hands—they stick around. The best real estate professionals stay in touch long after closing, offering ongoing support and guidance whenever you need it.
Whether it’s a trusted contractor referral, help understanding your latest property tax assessment, or a check-in with your home’s updated value, having someone in your corner after the deal is done makes a difference. For sellers, a great agent can also offer reinvestment ideas or connect you with another trusted agent if you’re relocating.
If you’re new to the area—or just planning ahead—it’s worth asking how an agent keeps in touch with past clients and what kind of post-sale support they offer. A lasting relationship means they’re not just here for the transaction—they’re here for the long haul, and they genuinely care about your experience.
READY TO MAKE YOUR MOVE?
Choosing the right real estate agent is a big decision—it can shape your entire experience, whether you're buying your dream home or selling a place full of memories. The right fit makes the process smoother, less stressful, and ultimately more rewarding.
If you’re looking for a local agent who combines experience with honest guidance, clear communication, and a personalized approach, I’d love the chance to earn your trust.
Let’s chat about your goals, answer your questions, and see how I can help you navigate your next move with clarity and confidence. No pressure—just real support when you need it.
The above references an opinion and is for informational purposes only. It is not intended to be financial, legal, or tax advice. Consult the appropriate professionals for advice regarding your individual needs.
Sources:
1. National Association of Realtors -
https://www.nar.realtor/magazine/real-estate-news/fsbos-reach-all-time-low-more-sellers-rely-on-agents
3. Canadian Real Estate Association -
https://www.crea.ca/who-we-are/the-realtor-difference/become-a-realtor/
4. Canadian Real Estate Magazine -
https://www.canadianrealestatemagazine.ca/expert-advice/listing-agreement-tips/
5. Canadian Real Estate Magazine -
https://www.canadianrealestatemagazine.ca/expert-advice/what-is-the-buyer-representation-agreement-bra/